Releasing in fall 2020, Converse came to us with a critical launch in need of social distanced help. Footwear imagery was shot in a home closet and design work was slung across the country from Portland to Boston. The results were a remote-fueled success and a beautiful campaign to boot.
Art Direction
Social Media
Digital Design
Because the assets were limited, a modular system was built to support the footwear. Drawing on the punk roots of the Converse brand. Ripped wheatpaste poster acted as backdrop and branded callouts cut through the mix for a bold, defiant contrast.
Though assets were minimal, we created and delivered content across all digital touchpoints. Social posts, stories, email, web headers and display banners.
dozens of initial conceptual explorations were made like posters, all using the same few modular elements
Below, a patterned background texture was also explored as an element for use
contributors:
Joe Carolino
Michael Rosenau
Jason Huff